Hello Ello

Hello Ello (Peace out, Facebook!)

Nowadays, the world of social networks is getting more and more competitive. Even Facebook is risking with the coming of Ello, the new ad-free social network that's told the "Anti-Facebook".

In fact, while Facebook is suspending the accounts of several gays and transgender entertainers, Ello doesn't ask the name, gender or sexual orientation; you just must respect Ello's rules.

The social network, born a little more than a month ago, is accessible just by invite and during this week it's getting 40.000 requests and approvals an hour. It started one year ago as private where friends could share their artwork and communicate. Therefore, more and more people wanted to join and, the producers decided to make it public.

However, it's not easy to create an ad-free social network that can compete with the big Facebook, that earns 90% of the total profit with advertising. Instead, Ello's business model is like an app store: people can customize their experience on the platform buying special features, so that the producers will be able to monetize the social network.